Career Tips

Digital Marketing Career Path 2023

Nowadays, everyone uses the Internet for almost everything. Consumers connect to their laptops, cellphones, tablets, and home computers to conduct business online, whether for bill payment, weekly grocery shopping, present shopping, vacation planning, or just about anything else.

The Internet’s ever-rising popularity has provided an excellent opportunity for businesses to increase their influence in cyberspace. The old physical store has given way to an online storefront where everything can be bought with only the click of a mouse.

  • Is digital marketing a good career choice?
  • Well, first, let’s take a look at: 
  • What digital marketing is
  • The desirable skills in digital marketing disciplines
  • Why you should consider a career in digital marketing and 
  • Lastly, answer your question: is digital marketing a good career path?

Who is a Digital Marketing Professional?

The growing trend of company digitisation has prompted a demand for a new class of professionals: those knowledgeable in the practice and business of digital marketing.

To successfully interact with today’s tech-savvy consumers, digital marketing specialists have the expertise and abilities to harness the power of the Internet and produce successful advertising campaigns, Content promotions and distribution, web pages optimization for search engines, social media postings, and more. 

In today’s world, professionals with an understanding of digital marketing are in high demand.

There are a variety of specific careers in the world of digital marketing:

  1. Online Content Developer
  2. Social Media Marketing
  3. Search Engine Optimization Specialist
  4. Business Analytics Specialist
  5. Brand Management
  6. Mobile Marketing Specialist
  7. Web Designer
  8. Professional Blogger
  9. Search Expert
  10. Email Marketer
  11. Products Designer
  12. Search Engine Marketing
  13. Paid Search Specialist 

Desirable Digital Marketing Skills

The following abilities must be mastered if you want to succeed in digital marketing:

Inbound Marketing: Be able to use inbound marketing to produce new leads.

Flexibility: The ability to modify what isn’t working to advance your project’s objectives.

Strong Organizational Skills: Capable of managing multiple campaign-related issues at once.

Experience in sales is a requirement, as is knowledge and skill in the field. Understanding and predicting changes in sales trends is necessary for successful digital marketing.

Branding Experience: The ability to develop a successful branding plan is a requirement.

Capable of creating excellent landing pages for websites and understanding platforms for writing content, such as WordPress.

Strong Social Media Skills: Must be able to efficiently develop social media postings that have the potential to go “viral” to increase brand or product exposure. Users of social media tend to share these posts frequently.

In addition, working knowledge and comprehension of digital analysis tools coupled with the capacity to identify and repurpose underperforming content to boost brand exposure and customer interaction are vital skills to advance in the digital marketing field.

Understanding of HTML: Able to use HTML to produce aesthetically appealing content such as catchy sub-headers.

Experience with search engine optimisation (SEO): Improving search engine rankings requires a thorough grasp of SEO. People are more inclined to click on a company’s website in the search engine query results if it ranks higher.

Strong ability to produce effective ads using advertising platforms like Google AdWords or Microsoft Advertising Platform.

A successful job in digital marketing is an excellent fit for anyone who:

  • Is creative
  • Likes solving problems
  • Likes creating content
  • Enjoys helping people find workable solutions
  • Is analytical in thinking
  • Enjoys conducting digital research
  • Has a social personality
  • Thrives in a fast-paced work environment
  • Enjoys challenges
  • Is an objective thinker

13 Reasons to Choose a Career in Digital Marketing

1. School degrees are not required.

As previously said, obtaining a specialised college degree is not necessary to pursue a profession in digital marketing.

Digital marketing has its terms and regulations, either taught at the numerous institutes that have recently popped up across the nation, or you can learn the fundamentals via the internet.

As there are many crucial methods and approaches developed after thorough study and studies on several cases, and these are not available on the internet, these courses could assist one advance their profession in digital marketing.

People from various fields can study digital marketing without a recognised educational degree.

A bachelor’s degree in commerce could assist one in landing lucrative prospects in digital marketing even if there is no specific educational qualification for the position.

Therefore, enrolling in the digital marketing courses offered by institutions all across the country is strongly advised for a smooth and consistent career in internet marketing.

2. Exposure

A profession in digital marketing is fascinating. As previously said, regardless of the business model, it is the backbone of any industry.

Due to the vast online audience, every business wants to have a presence.

Digital marketing must reach a specific audience and transmit information so that some of those audiences turn into actual leads.

Knowing that digital marketing is in demand across all industries, we can infer that digital marketers receive business from across all industries.

A profession in internet marketing allows for a variety of clientele, and it is beneficial for establishing connections with corporations. Consistency in projects is made possible by establishing connections with more companies.

As a result, a digital marketing career is a good path to streams of incomes. One of the main benefits of a job in digital marketing is that it attracts clients from a wide range of industries.

3. Fast-growing industry

Since the internet began to develop, the digital marketing industry has experienced exponential growth.

Now that we are living in a time of technological advancements, more businesses and people are constantly working on their online presence so that people will buy their goods or services they offer, or the solutions they provide.

A job in digital marketing is changing in terms of strategies and methods along with the ever-evolving internet. It is suggested that those who want to start their careers keep up with the latest trends.

People with the talents necessary for the modern and successful strategies are in high demand as the old ones fall out of fashion.

One can advance their career and obtain more possibilities by keeping up with new tactics.

4. Decent Income

It makes way for possibilities to earn a respectable living. Businesses set budgets for spending on digital marketing, as was previously discussed. According to reports, large companies spend over 10% of their annual revenue on digital marketing.

A job in digital marketing is very lucrative these days because businesses are investing wisely in it, which means there are good financial chances for digital marketers.

One of the high-paying careers is in digital marketing. The amount paid increases as the requirements increase.

The best way to reach as many people as possible is through digital marketing, which is used by every industry, corporation, and business.

Like any other industry, a job in digital marketing has some risk of failure, but using the proper techniques can lead to excellent financial rewards.

The average salary for a digital marketer is $61,935 per year in the United States based on 7.6k salaries reported in 2022.

The financial aspect of a career is also crucial. Thus one might choose a career in digital marketing because it offers many opportunities and plenty of financial rewards.

5. Less Saturated than other industry

Because the digital marketing industry is less saturated than other industries, a career in this field may be considered.

Due to the uncertainty and potential for failure, not many people consider this a viable option for a career in the mainstream. Many people also pass this by without fully understanding it.

Because not everyone chooses a job in digital marketing, those who do are just as qualified in excellent ways as everyone else in the field. After all, those who intend to pursue a profession in digital marketing must have gained knowledge of how it operates.

Because it is less saturated, digital marketing presents chances for newcomers and fierce competition among digital marketers.

Knowing there is a lot of room for newbies in this market means opportunities, projects, and clients consistently coming in.

As a result of being less competitive, a digital marketing job may be possible.

The ability to work as a freelancer providing digital marketing services is another benefit of choosing to pursue a career in mainstream digital marketing.

A profession in digital marketing doesn’t just provide employment; one can also begin freelancing in this field.

Individuals can operate as digital marketers and provide digital marketing services. Depending on the types of activities they perform, independent digital marketers get compensated well.

One can work from home in a job in digital marketing. These services don’t always require an office space, but working in a calm, concentrated setting could be beneficial.

All you need for a job in digital marketing is a laptop and a working internet connection.

However, compared to other careers, a digital marketing job has considerably more freelancing options. However, pursuing a digital marketing career as a freelancer could be extremely unstable due to the irregular flow of prospects.

The likelihood of landing projects and clients would initially be fairly low, but with time and increasing experience, one could discover good chances in freelancing as a digital marketer.

6. Flexibility

Flexibility in work is one of the numerous benefits of choosing a profession in digital marketing.

If you work while you travel and complete other tasks at your convenience, a career in digital marketing could be quite beneficial.

A career in digital marketing requires just as much hustle as any other career, but it also allows one to work beyond the typical 9 to 5 hours. Therefore this type of employment doesn’t have set working hours.

These professions typically have project deadlines, allowing one to work as many hours as desired during the day.

Even digital marketers employed by digital marketing firms are not required to work 9 to 5. They are free to work anywhere that allows them to concentrate, whether from home or an office.

Therefore, if one is passionate about it, a job in digital marketing can be pursued and is relatively smooth and comfortable.

Digital marketing is the ideal vocation and prospective option for career-making due to its flexibility regarding working hours and location.

7. Creative industry

A job in digital marketing offers prospects in any area, as was previously said, due to the enormous audience it links to.

However, clients come primarily from the creative industries. Most bloggers, video content producers, influencers, and bloggers need digital marketing.

Consequently, a career in digital marketing requires a lot of imagination.

Working in digital marketing gives you the chance to collaborate with a variety of other creative sectors. These industries have more clients since there is greater competition among them.

A job in digital marketing offers prospects in practically every sector, although marketing for companies that are not online is far simpler than for companies that are.

Marketing a bakery, for instance, is much simpler than marketing a blog post.

This is because it is simpler to reach fewer people when doing business locally and because offline businesses have less competition.

However, there is a lot of rivalry between companies headquartered online and need to market to a global clientele.

Thus, the need for digital marketing services among online businesses—particularly creative ones—increases the role of creativity in digital marketing.

8. Entrepreneurship

In addition to job prospects, a career in digital marketing also has room in entrepreneur hotspots.

This implies that a digital marketer can also be an entrepreneur.

One can launch their own digital marketing company using this method.

A profession in digital marketing offers a variety of prospects, as noted. Entrepreneurship is one of the many chances a digital marketing career provides.

Several business opportunities are available, such as creating a digital marketing agency, digital solutions company, content solutions company, or advertising firm.

If one has an extensive understanding of a job in digital marketing, these start-ups might be financially successful.

One could establish a firm in the digital marketing sector and earn good money by having a solid understanding of the field and an entrepreneurial spirit.

Thus, a profession in digital marketing might also inspire someone to launch their own marketing company, which adds benefit to considering it as a career option.

9. Get hired and work with business owners

Everyone starting or running a business needs a digital marketer to manage marketing their services because people lack knowledge of digital marketing.

Even SEO is a marketing tactic; many companies today need an SEO writer to manage their search engine rankings.

Because of the internet and the increasing number of people attempting to launch an online business, the customer and project flow for a digital marketing job is steady.

Business owners, particularly those born between the mid-1970s and the 1980s, had extremely limited access to the internet and, even if they did, could not keep up with its rapid development.

Consequently, I didn’t have enough time to browse the internet. As a result, these folks need someone to keep up their company’s online presence, which presents the potential for digital marketers. Every company often needs someone to manage its web presence.

10. Endless opportunities

The variety of opportunities available in digital marketing is another factor to consider.

A career in digital marketing offers a wide range of prospects and various job types.

As previously noted, a digital marketing profession uses various marketing approaches and strategies depending on the goal and customer requirements.

Email marketing, referral marketing, content marketing, search engine marketing, influencer marketing, pay-per-click marketing, and many more marketing strategies are used in a digital marketing career.

Nowadays, many roles in digital marketing increase the likelihood of someone possessing one of these abilities.

These marketing strategies are currently equally in demand, making a career in digital marketing one of the most lucrative possibilities available.

Therefore, a job in digital marketing offers room and a variety of possibilities for novices and those who are eager to do so.

11. Partner With Trusted Brands

Because of the constant flow of new clients and projects, one has the opportunity to collaborate with numerous well-known companies.

Working with well-known brands is a promotion in and of itself because it encourages people to trust a specific marketing firm or any marketer.

With so many services available, it can attract customers more efficiently. Working with well-known businesses might strengthen the resume.

It increases the system’s credibility and dependability, enabling additional clients and new initiatives.

Working with well-known companies also improves professional reputations, and as a result of one larger brand, many smaller brands communicate for digital marketing services.

These are typically businesses that produce content or work in the fashion sector.

Another benefit of pursuing a career in digital marketing is the opportunity to work for well-known companies, which shows that the field has the potential to be attractive to beginners and those looking to begin their careers in the sector.

12. Ever-expanding Industry

The field of digital marketing is constantly growing. As was already noted, the internet has only just begun to be used actively by people.

So, in a sense, we may say that the internet is only getting started. No, individuals will continue to create businesses, blogs, websites, diaries, and much more as long as the internet exists.

These blogs and websites’ main goal is to communicate with the public. Obviously, the major goal of any work released into the public domain is to convey a message or specific detail to the public.

This suggests, either directly or indirectly, that the digital marketing sector will keep growing as long as there is an internet.

As many people as possible who are enthusiastic about marketing will be able to.

Since the sector of digital marketing is so vast, there are many fewer digital marketers than there could be.

The fact that it is a field that is always growing and has the potential to be a career option for newbies and those who want to begin careers in digital marketing is another reason to explore it.

13. Combine your job with other jobs

One does not necessarily need to leave their work in the beginning unless they are certain they want to pursue a career in online marketing.

If not fully implemented, it could be done alongside the current task. One can do this after work or leisurely, as long as they continue to work frequently.

It doesn’t take much work to do this; at first, it takes even less. There are more techniques and strategies in it than in any other job. In the beginning, someone who has not chosen digital marketing as a full-time career may easily commit 2 hours a day to it.

Therefore, the fact that it requires little time and can be done at any moment is another motivation to seek a career in digital marketing.

Is Digital Marketing A Good Career?

Absolutely yes! Digital Marketing is a good career choice with the potential to uncover lucrative project-based income opportunities.

Over time, there have been many changes in marketing. As soon as internet marketing began, many traditional marketing approaches became obsolete.

For example, over 2 million posts are added to the internet daily making it extremely and competitively difficult to rank on Google. It gets quite difficult, especially with a comparable niche. But with the help of SEO specialists, who use a set of techniques to rank websites high on Google can help organisations to increase their brand and web page visibility on search engines.

The more effective tactics are employed, the greater the probability of improving rankings and expanding one’s audience.

Because several people in the same niche trying to advertise their goods online using the same strategies would probably produce very little difference, digital marketing requires a lot of research.

Therefore, it is crucial to conduct market research to understand how the market will react to the specific niche-based content and adjust marketing strategies accordingly.

A straightforward method that could be used to reach larger consumers is digital marketing. However, a whole sector of the economy is working to achieve that behind this technology.

The method of modifying content in such a way as to maximise public exposure is quite clever.

It might undoubtedly be quite unstable as a professional option, but as you get experience, it becomes more solid.

It takes a lot of perseverance, but once you settle into a position, you can begin to see outcomes and receive new projects daily.

A job in internet marketing offers many opportunities but also has unique difficulties. It necessitates technical knowledge and a high level of professionalism.

Since the growth of other firms is typically a focus of a job in digital marketing, one must exercise extreme caution when entering into agreements.

People pursuing it should stay up to speed with the market, audience response to particular items, and developments in the internet industry because the market priorities change frequently.

What Does the Future Hold for a Career in Digital Marketing?

The digital economy is growing at a rate that is nearly ten times faster than the established economy. The demand for skilled, informed digital marketing experts is outpacing the present supply at this incredible rate of growth and change. There is some degree of employment stability whenever demand outpaces supply.

There is no going back to the past or the previous corporate practices. There is a digital revolution coming. The rate of technological advancement, or rapid-fire evolution in the technology world is mind-boggling. Digital marketing will remain relevant at least for the foreseeable future.

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Oladoyin Falana

Oladoyin Falana, a graduate of OAU, is an SEO Specialist, and IT business developer. He is the owner and content editor of, a platform that focuses on providing information on career, recruitment updates, exams, and admission updates, including general (How-to) information.
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