Business Ideas

6 Indispensable Factors for a Successful New Business 

What Factors Make a New Business Flourish?

Many people want to become entrepreneurs but only a few end up starting their own businesses. Some might have financial concerns while others are never willing to take the risk. You need to make so many decisions even before you start your business. From how many employees you need to what kind of internet connection you would require. You might want to consider hiring through an agency or getting Spectrum Wifi. But that is only the tip of the iceberg. The planning has only just begun.  

So, what are some of the factors you need to consider before you start your own thing? For many people, a business means stepping out of their comfort zone. So, if you haven’t planned the transition well, you might end up regretting it. Taking risks is a part of doing business, but you can reduce those risks if you think it through.  

#1. A Practical Idea 

It is obvious that you cannot start a business without an idea. The inception of the concept is what will define all of your next moves. So, make sure that you have a viable idea that you can build around. Ideally, it shouldn’t be time-sensitive so you should look for evergreen ideas. You might want to talk to your friends about any plans you have. As a result, you can get various perspectives and understand the demographic you should be working with. Moreover, if your idea restricts you from expanding further than a certain point, it might not be the best. 

#2. Preparing Yourself 

Most people think they are ready to become their own boss. But sometimes they don’t understand all the responsibility that it can come with. So, another great thing to consider is owner suitability and mindset. You should answer a few simple questions before dropping everything else and investing in a new business.  

  • Are you ready for the full-time commitment? 
  • Do you think you know how to say no to someone? 
  • Are you willing to forego your leisure time for at least the first year? 
  • Do you have enough financial backup? 
  • What will you do if this plan doesn’t work out? 

So, preparing yourself and being prepared for the worst could also be part of the game. Because you don’t want to end up in a situation where you feel trapped. 

#3. Funding 

One of the most important things to consider is how much money you have. Because you would need to plan according to the finances and available funding. Let’s assume that you have enough money to sustain the business for the first six months. So, you have to plan a marketing strategy to become profitable within that time. Budgeting for all your business requirements within your funds can help you in the longer run. You need to know how much you can spend without tapping into your financial backup guarantee. 

Moreover, it is important to factor in the sources of your funding. You might continue a job along with your business. Or you might have an investor that claims royalties. Some people might be solely relying on their expected sales revenue. So, identify your sources and then stick to your budgeting plan.  

#4. Market Research 

Market feasibility and surveys can be important driving factors for new businesses. Whether you are launching a new product or an old one in a new demographic. If you don’t know how much market share you can claim, you cannot predict revenue. Moreover, a certain product might only be good for a particular clientele. And you can’t figure that out unless you research your way into the market.  

As a result, you can figure out any potential market gaps and demand for your product. Moreover, there could be very few chances of your product being unacceptable for the masses. The right product in the right market is how you can achieve success. 

#5. Competitor Analysis  

Similar to market research, competitor analysis could also give you an edge. Your direct and indirect competitors all have strengths and weaknesses. And if you can tap into that opportunity, you might be successful in a short time. So, focus on the problems that your potential customers are facing. Then, build a product that solves that problem for them. And you can only achieve all this through competitor analysis and feasibility surveys. 

#6. Legal Requirements 

Licenses, insurance, and other legal documentation can be necessary to sell certain types of products. So, it is important to know what documents you would need before you set up shop. Moreover, it can be a great way to minimize risk once you have begun your business operations. Ideally, you would want to cross all your t’s and dot all your i’s from the onset. There could be certificated or licenses you are legally required to have to depend upon your business. So, it is best to get in touch with a corporate counsel to cover all your bases.

Oladoyin Falana

Oladoyin Falana, a graduate of OAU, is an SEO Specialist, and IT business developer. He is the owner and content editor of, a platform that focuses on providing information on career, recruitment updates, exams, and admission updates, including general (How-to) information.
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